One of the strongest marketing strategies is viral marketing. If you are not convinced, visit a popular mom blogging site and put it to the test. If you want to get the word out about your product or service, consider using a mommy blog. Another name for viral marketing is “word-of-mouth.” Think of all the…
With the economy the way it is, many families are faced with difficult financial choices to make. Sometimes when you factor in the amount of money you spend on childcare while you work in an office, sometimes its just not worth it. Thankfully, now that we have the internet there are more choices available to…
The options for what to offer your consulting clients is practically unlimited. The decision should be based on your personal skill set, your likes and dislikes, your strengths and weaknesses, as well as available resources, the need for specific services and more. Begin by looking at what other offline consultants are offering, especially those in…
If you’ve been focused on the online world, there are ways to reach offline clients that you may not have considered. Here’s a list of suggestions to reach your target market: Business cards are a must when marketing offline. While you may think these little goodies are old hat, think again. They provide a quick,…
While some beginning marketers have the mistaken impression that throwing a wide net will draw in more fish (i.e., consulting clients), that’s not often the case. Instead, by narrowing your niche and focusing on a specific type client, you’ll have greater results and build your business faster. In addition, you’ll develop a reputation as a…
If you’ve made the decision to begin offering your services to local businesses who want to develop a viable presence on the Internet, ensure that all the pieces of your consulting practice are in place before you begin. Decide what services you’ll offer and what you’ll charge for each before you begin. When choosing your…
It’s natural to wonder if you have what it takes to build a successful business as an offline consultant. Set aside a few minutes to take a personal inventory and decide if offline consulting is right for you based on your abilities, knowledge and resources. Consider the following questions: Do you fully understand Internet marketing…
An offline consultant is basically someone who works with local businesses, offline, to teach, guide, counsel and assist them in bringing their businesses online. An offline consultant shares her knowledge of Internet marketing, website design, promotion, search engine optimization (SEO), online advertising strategies and other key concepts with local businesses who needs her help… for…
Just the other day the question of using social networks as a way to build a business came up in a discussion with my brother. Now usually, he’s a pretty smart guy but he just doesn’t understand “this social networking thing.” For him being on Twitter or creating Fan Pages on Facebook was an enormous…