One thing I’m proud about being a mompreneur is that we have that oompf in dealing with clients and customers. Sure, we market our products like any businessman in his suit yet our mother instinct autopilots and propels us to do more than that. Just like when we are off to some nice place with our kids, we don’t let them scamper like headless chickens in search of something.
What we do is grab their hands and gently lead from the start of their search to filling their shopping carts all the way to the payment of the service or product. Doing less of that makes us jumpy, unaccomplished and incomplete, don’t you think so? I’m sure you would agree if I say that we share that extra tender loving care to our customers as if they are our kids!
And that same TLC makes us mompreneurs an evolved species of entrepreneurs. We not only serve our products and services fresh from the oven but we garnish it with customer experience and genuine interaction.
So let us focus on that last area of customer interaction—the closing of sales. Like any phase, this is an equally crucial, make-or-break point. Care to care less about this stage and you are seeing a pain area that will affect your sales big time. So what to do?
First, there’s the traditional physical banking where your customers go to the bank and deposit the amount to your account. Then there’s the wire transfer such as Xoom, MoneyGram and Western Union. But do our precious clients really have time to go out of their homes or offices? All of us are so much in a hurry that we prefer walking using our hands and not our feet. This is where credit cards, mobile and online transaction and Merchant Payment Service (MPS) come in.
MPS is a service that processes credit card payments from your clients and customers. It’s tied to a credit card processor that works with your customer’s bank to move payments into your bank account. Some of the MPS out there are PayPal, Square, PaySimple and Google Wallet. In my next blog, I will share with you the pros and cons of each of these services. But let’s first get ourselves acquainted with the benefits of having an MPS.
- It leaves your customers the impression that you are flexible and modern. Your clients shouldn’t feel that you are in a cave doing old-fashion transactions. Make them see that you are on top of your game and you are open to new technology that makes paying easy and breezy.Imagine if you are the customer and you want to buy that little black dress online but you find yourself getting disappointed because the online shop doesn’t accept credit cards. What they do accept are cash and cheque deposits. That means you going all the way to the bank and queuing just to buy one item just like when you pay at the malls. That defeats the purpose of being an online shop doesn’t it? Moreover, what if you don’t have the time to go to the bank and you are facing a payment cutoff? You wouldn’t hesitate leaving that site and look for another online shop that has more modern payment options, right?
- It gives you a wider reach especially those mobile users. The trend now (which I think will stay for a long time) is that majority of the buyers do their shopping and payments thru phones. Having an MPS can help you reach to them. Get their attention, fasten it with easy-to-do MPS for their online shopping and you will have a higher percentage of returning mobile users.
- It gives customers more time to shop! Since MPS provides a fast, hassle- and worry-free payment transaction, your customers will be left with good vibes, great impression of your service and more time to check other items in your site. The more they “window shop”, the higher the possibility that they will add more items in their shopping cart. Even Entrepreneur.com supports this idea.
Let’s give our clients and customers more reasons to never leave our site. Let’s show them that we are businesswomen overflowing with perpetual and all-encompassing motherly TLC for their smooth shopping.#